Privacy Policy
Last Updated: 30 January 2025
Welcome to WatercolorAffair.com (the “Website”). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your information. By using this Website, you agree to the terms outlined in this policy.
1. Information We Collect
We collect personal and non-personal information in the following ways:
- Personal Information: You may voluntarily provide personal information such as your name, email address, and preferences when signing up for our mailing list, downloading resources, purchasing courses, responding to surveys, or participating in special offers.
- Non-Personal Information: We automatically collect certain information about your visit, including your IP address, browser type, referring website, and browsing behavior through Google Analytics and similar tools.
2. How We Use Your Information
We use the collected data to:
- Send newsletters, promotional offers, and course updates (only if you have opted in).
- Improve our content, services, and user experience.
- Analyze Website traffic and engagement trends.
- Display relevant advertising via Mediavine and other third-party ad partners.
- Ensure compliance with legal requirements.
You may opt out of email communications at any time by clicking the “unsubscribe” link in our emails.
3. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to enhance your browsing experience. These help us:
- Personalize content and ads.
- Track analytics and measure Website performance.
- Understand user behavior and improve our services.
You can manage or disable cookies via your browser settings.
Google Analytics
This site uses Google Analytics to understand how visitors interact with our website and improve the user experience. Google Analytics collects data such as page views, time spent on pages, and referral sources. This information is processed in an anonymized manner and does not personally identify users.
To protect your privacy:
- IP Anonymization is enabled, meaning your full IP address is not stored.
- You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
WatercolorAffair.com uses Google Analytics to learn more about the readers that come to this website. For more information on how Google Analytics collects and processes data, visit: Google’s Privacy Policy
4. Third-Party Advertising & Data Sharing
We work with third-party service providers, including Mediavine, to serve relevant advertisements. These partners may use cookies and similar technologies to collect data for ad targeting.
We do not sell or share your personal information with unaffiliated third parties for their marketing purposes.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
5. Children’s Privacy
WatercolorAffair.com does not knowingly collect or store personal information from children under the age of 13. AS SUCH, IF YOU ARE 13 YEARS OLD OR YOUNGER, THE COMPANY REQUESTS THAT YOU NOT SUBMIT ANY PERSONAL INFORMATION TO THE SITE OR TO THE COMPANY.
If you believe that we have inadvertently collected such information, please contact us, and we will promptly delete it.
6. Your Rights & Data Control
You have the right to:
- Request access to the personal data we hold about you.
- Request correction or deletion of your personal data.
- Withdraw consent for email communications.
- Opt-out of targeted advertising via your ad settings or industry opt-out tools.
To exercise any of these rights, please contact us at [email protected]
7. Security & Liability Disclaimer
We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure. By using this Website, you acknowledge and accept this risk.
8. Service Providers
We may use third-party companies and services to facilitate the operation of our website and business, including payment processing and email marketing. These providers may have access to certain personal data as necessary for performing their functions but are obligated not to disclose or use it for any other purpose.
The third-party service providers we use include:
- Payment Processing: We use PayPal and Stripe to securely process payments. We do not store or collect your payment details; this information is handled directly by these payment processors in accordance with their own privacy policies.
- Email Marketing: We use Brevo (formerly Sendinblue) to manage our email communications and newsletters. If you opt-in to receive emails, your contact details will be stored and processed by Brevo.
For more details on how these services handle your data, please refer to their respective privacy policies.
9. Links to Other Sites
Our website may contain links to third-party websites, including social media platforms (such as YouTube and Instagram) and affiliate partners (such as Amazon and Blick Art Materials). Clicking on these links may direct you to external websites that are not operated or controlled by us.
We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
Affiliate links may result in us earning a small commission if you make a purchase, but this does not affect the price you pay.
10. Updates to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
11. Promotional Materials
Watercoloraffair reserves the right to use any photos, videos, social media posts, or other content from students/customers in promotional materials such as advertisements, Youtube videos, etc.
12. Contact Information
For any questions or requests regarding this Privacy Policy, please contact us at:
Watercolor Affair
[email protected]
Thank you for trusting WatercolorAffair.com!